PRETTY POWERFUL SPORT |

OUR MISSION

CONTRIBUTE TO WOMEN AND GIRLS’ EMPOWERMENT THROUGH SPORT & TO AN ACTIVE LIFESTYLE

It’s our mission to empower women and girls beyond makeup. As a brand committed to empowering women and girls everywhere, we are partnering with the “Global Observatory for Gender Equality & Sport” to collaboratively raise awareness on women empowerment through physical activity. We aim to put inspirational female athletes, coaches, teams from all walks of life into the center and tell their stories to inspire.

GLOBAL OBSERVATORY
FOR GENDER EQUALITY
& SPORT

The Global Observatory aims to advance gender
equality and the empowerment of women and
girls, in all their diversity, in and through physical
activity, physical education and sport.

Founded in 2021 and under the auspices of
UNESCO, the Global Observatory coaches,
coordinates and advises governments,
institutions as well as companies and serves as a
knowledge hub to drive change effectively
and efficiently.

DISCOVER MORE

80%

OF YOUNG WOMEN IN EUROPE
CONSIDER SPORT AS A KEY DRIVER OF INCREASED CONFIDENCE AND DECREASED ANXIETY.

29,1%

OF ALL COACHES WORLDWIDE ARE IDENTIFING
AS WOMEN VERSUS
71,9% AS MEN.

85%

OF ADOLESCENT GIRLS DON’T
DO ENOUGH PHYSICAL ACTIVITY GLOBALLY IMPACTING MENTAL HEALTH & WELL BEING.

WIN. OVERCOME. COMMAND.

“Overpower. Overtake. “Overcome: A visual tribute to Women & Sport” is a global photography exhibition that will take place in different parts of the world during the Paris 2024 Olympic Games and aims to celebrate women and sport.

LEARN MORE

EMPOWERING WOMEN & GIRLS THROUGH SPORT
Why are sport & physical activity so essential?
Discover the wide-ranging benefits*:

Sport is a key driver to improve mental health and psychological well-being
through decreasing stress, anxiety and depression. Daily physical activity
can contribute to a decrease in depression by 30%.**

*UNESCO (2015) International Charter of Physical Education, Physical Activity and Sport
** UNESCO. Fit for Life. Sport as a cost-effective Solution. 2021

Women who are physically active enhance their
body-confidence, self-esteem and self efficacy.

*UNESCO (2015) International Charter of Physical Education, Physical Activity and Sport

Sport helps us acquire essential life skills such as cooperation, communication,
leadership, discipline, critical thinking & teamwork. Plus, being active improves brain
functioning and increases test scores by 40%.***

*UNESCO (2015) International Charter of Physical Education, Physical Activity and Sport
***https://unesdoc.unesco.org/ark:/48223/pf0000375422

Sport supports social well-being by building communities, friends
and strong bonds with peers bringing women from different backgrounds together
in the pursuit of a shared goal.

*UNESCO (2015) International Charter of Physical Education, Physical Activity and Sport

Physical Activity has proven to have significant health benefits helping
to prevent heart diseases, diabetes, cancer as well as obesity. Healthy aging
helps staying independent and socially connected even during later stages in life.

*UNESCO (2015) International Charter of Physical Education, Physical Activity and Sport

PRETTY POWERFUL WOMAN

MEET NAZLI ALTIPAT

MEET NAZLI ALTIPAT, GENERAL MANAGER
AT ESTÉE LAUDER COMPANIES TURKEY &
AMATEUR BASKETBALL PLAYER

Discover now how Nazli’s passion for Basketball
helped her grow personally and professionally.

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